For Brand Partners

Your brand's performance,
seen in full.

MILLYA gives your brand team full visibility — SKU by SKU, season by season. See who buys your pieces, how they found you, and how their behaviour is shifting.

What your brand sees
01
Sell-Through Rate
Units sold vs delivered, by season and location
02
Revenue & Margin
Gross revenue and realized margin per SKU
03
Full-Price vs Markdown
Per-SKU split with discount depth and timing
04
Location Breakdown
Performance per retail location, per SKU
05
Stock on Hand
Live remaining inventory across all locations
06
Reorder Signals
MILLYA flags what to bring back next season
07
Customer Age
Age distribution of buyers per category
08
Customer Nationality
Where your buyers come from, per location
09
Markdown History
When each SKU was discounted and by how much
10
Customer Behaviour
Purchase path, repeat rate, category journeys, price sensitivity by segment
Live data preview — SKU level
Live
Brand Partner
FW Season · All Locations
Sample · Anonymised
Sell-Through
73.4%
↑ 8.2 pts vs prior season
Net Revenue
€284,120
↑ 12.4%
Realized Margin
61.2%
↓ 1.4 pts
Repeat Buyers
41%
↑ 6 pts vs prior
Avg Days to Purchase
18
days from first visit
SKU Detail
Customer Behaviour
Markdown History
Location View
SKU RefDescriptionCategory DeliveredSoldIn Stock Sell-ThroughFull-PriceMarkdown Avg Sell PriceRevenueMarginSignal
REF-001-A
Item 01
Colourway A
 Bags 32302 94% 28 2 −20% €2,280€68,400 68% ↑ Reorder
REF-002-B
Item 02
Colourway B
 Bags 25223 88% 20 2 −15% €2,400€52,800 65% ↑ Reorder
REF-003-C
Item 03
Classic
 RTW 412912 71% 22 7 −30% €2,564€74,360 57% ⚠ Watch
REF-004-D
Item 04
Evening
 RTW 18810 44% 4 4 −40% €2,800€22,400 43% ↓ Clear out
Sample data — 4 of 38 SKUs shown
Delivered 218 units Sold 160 units Revenue €284,120
Customer Nationality
Russian
38%
Greek
22%
Middle East
18%
Western EU
14%
Other
8%
Customer Age
35 – 44
34%
45 – 54
28%
25 – 34
21%
55+
17%
Performance by Location
Location A81%72 units · €148,320
Location B69%44 units · €88,000
Location C76%44 units · €47,800
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